Management Tutorial

MBA Executive Management Sample Video

 Executive Management consists of 10 Modules

MBA Program

1. Strategic management and planning

Content includes: Strategic Planning, Global Strategy, Growth Strategies, Recession-Proof Strategies, The Fourth Industrial Revolution (Industry 4.0), Managing Globally

2. Leadership

Content includes: Leadership Insights, Digital Leadership, Social Media for Leadership, Transitioning from Manager to Leader, Lead Like a Boss, Leadership Philosophy, Practical Skills

3. Management

Content includes: Management, Managing in Difficult Times, Managing Virtual Teams, Working on a Cross-Functional Team, Coaching Skills for Leaders and Managers, Managing New Managers, Business, Business Innovation, Machine learning and artificial intelligence (AI), Effectively Leading Digital Transformation, Business Ethics

4. Marketing

Content includes: Marketing, Offline Marketing, Marketing Strategies, Branding, Product Marketing, Tips for Marketing, Driving Innovation, Writing a Marketing Plan, Competitive Market Analysis, Targeting, Value Proposition Development, Customer Segmentation, Marketing Effectiveness (ROI), Marketing Budget, Winning Back a Lost Customer, Creating a Marketing Culture, Machine Learning for Marketing, Marketing to Millennials, Top 10 Marketing Challenges

5. Digital marketing for the 21st century

Content includes: Online Marketing, Social Media Marketing, Social Media Monitoring, Marketing on Facebook, Marketing on LinkedIn, Advertising on YouTube, Marketing on Instagram, Social Media Marketing ROI, Lead Generation, Content Marketing - Social Media, Videos, Blogs, Staying Relevant, Creating a Marketing Growth System, Digital Marketing Trends

6. Effective communication

Content includes: Public Relations, Media Training, Writing a Press Release, Top 5 Tips for Search-Friendly Press Releases, Launch Your Product to the Press, Building Trust, Advanced Branding, Create A Brand Strategy, Managing Brand Reputation, Serving Customers Using Social Media, Organization Communication, Creating a High Performance Culture, Communication, Preparing for Successful Communication, Impromptu Speaking

7. Personal development

Content includes: Master Confident Presentations, Public Speaking, Establishing Credibility as a Speaker, Communicate responsively, Communicating Across Cultures, Communicating about Culturally Sensitive Issues, Handling an Unruly Audience, Learning Personal Branding, Creating Your Personal Brand, Consulting, Personal Branding on Social Media, LinkedIn Profiles for Social Business Success, Repairing Your Reputation, Successful Goal Setting, Critical Thinking, Negotiation, Building a Flexible Career, Financial Wellness Managing Personal Cash Flow, 5 Tips for Building Your Financial Life

8. Finance

Content includes: Finance Foundations, Managerial Accounting, Risk Management, The New Age of Risk Management Strategy for Business, Audit and Due Diligence, Balanced Scorecard and Key Performance Indicators, Statistics Foundations, Economics, Banking, and Finance, Protecting Profitability by Reducing Financial Risk, Breakeven and Cost-Volume-Profit (CVP) Analysis, Learning Bitcoin and Other Cryptocurrencies

9. Project management

Content includes: Project Management ‚Äď Foundations, Teams, Risk, Change, Communication, Quality, Procurement, Budgets, Stakeholders, Schedules, Integration, Ethics, Small Projects, Artificial Intelligence for Project Managers, Adaptive Project Management, Six Sigma

10. Human Resources

Content includes: Strategic Human Resources, HR - Leadership and Strategic Impact, Strategic Workforce Planning, Organizational Culture, Recruiting, Hiring, Managing, and Separating from Employees, Employer Branding to Attract Talent, Social Recruiting for Recruiters, Talent Sourcing, Interviewing Techniques, Improving Employee Performance, Creating a Leadership Development Program, Developing a Mentoring Program, Talent Management, HR - Compensation and Benefits, Creating a Positive and Healthy Work Environment, Preventing Harassment in the Workplace, HR and Digital Transformation


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"The program is genuinely exciting and effective thanks to the microlearning. The up-to-date topics and quality lecturers are pushing me forward in my professional as well as personal life."
Mgr. Jiri Hudec, MBACase Manager
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