Effective MSc.

Marketing

100% Online | 15 mins a day | 10 months

About the program

  • One of the most important changes in recent years has been the digitalization and widespread use of modern technology in business, leading to completely transformed marketing strategies.

  • To address this shift, we offer the Effective MSc. specialization in Marketing, designed to equip students with the skills needed to thrive in today’s dynamic environment.

  • Students will delve into topics like online marketing, mobile marketing, offline and local marketing, as well as social media marketing (Facebook, LinkedIn, YouTube, X) and content and email marketing.

  • The program also covers essential areas such as financial management, project management, and cybersecurity.

  • Understanding the mindset of your target group is key to success. Throughout the program, managers from leading companies like Airbnb, Microsoft, Adidas, Tesla, Alphabet, and Uber will share insights and strategies to help you navigate and succeed in a competitive market.

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Key study objectives

  • Adaptive Learning Models
    Stay ahead in the modern business world with modules that blend seamlessly with your work responsibilities and personal life, offering flexibility and relevance.
  • Practical and Actionable
    Develop practical skills in creating and optimizing advertising campaigns and apply project management techniques to plan, execute, and monitor tasks effectively.
  • Duration and Flexibility
    This fully online program is structured for maximum flexibility, requiring just 15 minutes of daily learning over a period of 10 months. The focus on microlearning ensures efficiency and adaptability to your schedule. Details about our accreditation can be found here.
  • Digital Marketing Tools and Strategies
    Learn to design and execute effective online marketing campaigns using SEO, mobile marketing, and social media platforms like Facebook, X and LinkedIn.

Marketing consists of 10 Modules

Effective MSc.

1. Online and Mobile Marketing

Students will build a strong understanding of digital marketing principles and its importance in today’s business environment. The module focuses on creating a cohesive online marketing plan that integrates various channels. Students will explore tools like SEO to optimize web visibility and reach. Additionally, strategies for mobile marketing will be discussed to adapt campaigns for on-the-go audiences.

2. Offline and Local Marketing

This module introduces students to essential offline marketing techniques that complement digital strategies. They will explore methods for connecting with audiences through local marketing initiatives tailored to specific communities. Lessons include developing integrated marketing strategies to unify campaigns across channels. Students will also examine practical applications of growth marketing in different business contexts.

3. Social Media and Twitter

Students will gain a thorough understanding of social media marketing basics and how to build engaged online communities. This module focuses on leveraging Facebook and X (formerly Twitter) for impactful campaigns. Students will learn about crafting effective advertising strategies specific to X (formerly Twitter). Additionally, techniques for maintaining an active and meaningful social media presence will be covered.

4. Facebook, Youtube and Linkedin Marketing

This module helps students learn how to effectively use Facebook for advertising and lead generation. They will explore LinkedIn for employer branding and professional outreach. The lessons also cover ways to monetize and market on YouTube. Students will practice generating creative ideas to make their marketing campaigns stand out.

5. Content and Email Marketing

Students will explore key elements of content marketing, such as newsletters and business blogging, to engage target audiences. Advanced topics include creating in-depth content strategies for maximum impact. The module also focuses on the foundations of email marketing, including strategy and campaign optimization. Practical skills for writing and distributing emails effectively will be developed.

6. Effective Communication

This module covers how to approach public relations and write impactful press releases. Students will learn techniques for launching products to the press effectively. Building trust through consistent and honest communication will be highlighted. The course also includes methods to maintain positive relationships with key stakeholders.

7. Negotiation and Conflict resolution

Students will learn practical approaches to negotiation and managing challenging workplace situations. Conflict resolution strategies will be covered, with a focus on addressing issues confidently and professionally. The module teaches how to support new managers and guide them through leadership challenges. Handling employee problems with fairness and clarity will also be a key focus.

8. Financial Management

This module introduces students to finance fundamentals, including analyzing business profitability and financial health. Students will learn to calculate break-even points and create cash flow statements. The course explains revenue models, staffing costs, and expense tracking. Practical examples and scenarios will help apply financial principles to real-world business cases.

9. Project Management

Students will learn the basics of project management, including planning and execution phases. Key topics include managing teams effectively to ensure collaboration and project success. Risk management strategies are introduced to help anticipate and mitigate potential project challenges. The module equips students with tools and techniques to manage projects efficiently.

10. Cybersecurity

This module provides an overview of cybersecurity principles and their importance in protecting information. Students will explore workplace cybersecurity policies and best practices. Key topics include recognizing threats like phishing, malware, and other cyber risks. Resources and tools for maintaining a secure digital environment will also be discussed.

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Program Learning Outcomes

After completion of this program, you will stand out for your expertise in the following areas:

  • Digital and Mobile Marketing: You will design and execute integrated digital marketing strategies, leveraging tools such as SEO, mobile marketing, and social media platforms like Facebook, X, and LinkedIn to create impactful campaigns.
  • Content and Email Marketing: You will craft effective content marketing strategies, including newsletters, blogs, and advanced email campaigns, ensuring optimal engagement and results. 
  • Offline and Local Marketing: You will implement offline marketing techniques and develop local marketing plans tailored to specific audiences, integrating them seamlessly with online initiatives to support business growth.
  • Communication and Negotiation Skills: You will excel in public relations, writing impactful press releases, and launching products to the press.
  • Financial Management Abilities: You will analyze financial data, including cash flow statements and break-even points, and create comprehensive revenue and expense models to support business decision-making and profitability.
  • Cybersecurity Principles: You will develop and implement cybersecurity policies, recognize and mitigate threats such as phishing and malware, and maintain secure digital environments.

Graduate profile

Graduates of this program are well-prepared for diverse and dynamic roles across industries. As a Digital Marketing Specialist, they can design and manage online campaigns that incorporate SEO, mobile marketing strategies, and social media tools to drive engagement and conversions. In the role of Content Marketing Manager, they can develop and execute content strategies, craft compelling blogs, and manage newsletters to build brand authority and connect with target audiences. As a Social Media Manager, they are adept at creating and maintaining active online communities on platforms like Facebook, LinkedIn, and X. In the position of Public Relations Specialist, graduates can craft impactful press releases, manage media relations, and launch successful public relations campaigns. As a Project Manager, they can lead diverse teams, plan complex projects, and ensure timely completion while managing risks and optimizing resources. In the field of Cybersecurity Analyst, they bring the expertise to develop and enforce security policies, protect sensitive data, and respond effectively to digital threats such as phishing and malware. As a Financial Analyst, graduates can interpret and evaluate business financials, prepare cash flow models, and support decision-making processes to drive profitability. As a Marketing Strategist, they can design integrated offline and online marketing plans, aligning them with business goals to drive growth and enhance market presence. Additionally, as an Advertising Specialist, they can create, manage, and optimize ad campaigns on platforms like YouTube, Facebook, and X, ensuring maximum return on investment. In the role of Negotiation Consultant, they can mediate workplace conflicts, guide leadership transitions, and help organizations strengthen stakeholder relationships while fostering a collaborative environment.

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How does the Effective MSc. work?

How does the Effective MSc. work?

Obtain Professional Certificate

Graduates receive a completion certificate of the professional

Effective Course.

Boost your Professional career

Take your career growth and personal development to the next level.

Start your global Networking

Connect with people around the world and make valuable business connections.

TESTIMONIALS

Meet some of our Students

"The program is genuinely exciting and effective thanks to the microlearning. The up-to-date topics and quality lecturers are pushing me forward in my professional as well as personal life."
Mgr. Jiri Hudec, MBACase Manager
"This type of study is exactly what I was looking for. I consider e-learning to be very effective, but here it will also connect you with the best lecturers in the field. If you look at the price-performance ratio, you get the best on both sides."
Mgr. Martin Hejl, MBADirector at Scripture Union
"The quality of the content was really above my expectations.You can apply it straight away, when you're at the meeting with subject specialists where you don't have deep knowledge."
Martin Mlcoch, MBAB2B Sales Consultant at SALESDOCk
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