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- One of the most important changes in recent years was the digitalization and mass use of modern technology in business. This transformation also led to completely changed marketing strategies.
- That is the reason we prepared a Effective MSc. specialization focused on marketing.
- You will explore topics such as online marketing, mobile marketing, offline marketing and local marketing.
- You will learn in depth about social media marketing (Facebook, LinkedIn, YouTube, Twitter), content and email marketing. We won't leave out topics such as financial management, project management and cybersecurity.
- It is very important to understand the mindset of your target group. Managers of successful companies will bring you tips about steering the companies such as AirBnB, Microsoft, Adidas, Nike, Kraft Heinz, Tesla, Alphabet, IBM, Reddit, YouTube, LinkedIn, Uber and others.
Marketing consists of 10 Modules
1. Online and Mobile Marketing
Content includes: Digital Marketing Foundations, Building an Integrated Online Marketing Plan, Marketing Tools: SEO, Mobile Marketing Strategy
2. Offline and Local Marketing
Content includes: Offline Marketing Foundations, Local Marketing Foundations, Marketing Foundations: Integrated Marketing Strategies, Growth Marketing Foundations
3. Social Media and Twitter
Content includes: Social Media Marketing Foundations, Social Media Marketing: Managing Online Communities, Social Media Marketing with Facebook and Twitter, Advertising on Twitter
4. Facebook, Youtube and Linkedin Marketing
Content includes: Advertising on Facebook, Employer Branding on LinkedIn, Marketing and Monetizing on YouTube, Ideation for Marketers
5. Content and Email Marketing
Content includes: Content Marketing Foundations, Content Marketing: Newsletters, Content Marketing: Blogging for Business, Advanced Content Marketing, Email and Newsletter Marketing Foundations, Email Marketing: Strategy and Optimization
6. Effective Communication
Content includes: Public Relations Foundations, How to Write a Press Release, Launch Your Product to the Press, Building Trust
7. Negotiation and Conflict resolution
Content includes: Human Resources: Managing Employee Problems, Asking for a Raise, Negotiation Foundations, Conflict Resolution Foundations, Communicating with Confidence, Managing New Managers
8. Financial Management
Content includes: Finance Foundations for Solopreneurs, Running a Profitable Business: Calculating Breakeven, Business Financials Explained, Accounting Foundations: Statement of Cash Flows, Revenue, Staffing, and Expense Models Explained
9. Project Management
Content includes: Project Management Foundations, Project Management Foundations: Teams, Project Management Foundations: Risk
Content includes: Cybersecurity Foundations, Cybersecurity at Work, Cybersecurity: Key Policies and Resources, Cybersecurity Awareness: Phishing and Whaling, Cybersecurity Awareness: Malware Explained
Is online Effective MSc. right for me?
Meet some of our Students
"The program is genuinely exciting and effective thanks to the microlearning. The up-to-date topics and quality lecturers are pushing me forward in my professional as well as personal life."
"This type of study is exactly what I was looking for. I consider e-learning to be very effective, but here it will also connect you with the best lecturers in the field. If you look at the price-performance ratio, you get the best on both sides."
"The quality of the content was really above my expectations.You can apply it straight away, when you're at the meeting with subject specialists where you don't have deep knowledge."