Effective MBA
Online Marketing
100% Online | 15 mins a day | 10 months
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Graduates receive a completion certificate of the professional
Effective Course.
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Effective MBA
Online Marketing
- One of the most important changes in recent years was the digitalization and mass use of modern technology in business. This transformation also led to a completely changed marketing strategies.
- That is the reason we prepared Effective MBA Specialization focused on digital marketing.
- Within the specialization, you will explore topics such as online marketing, content marketing, mobile marketing, offline marketing and local marketing.
- You will learn in depth about social media marketing (Facebook, LinkedIn, YouTube, TikTok) as well as infulencer and affiliate marketing.
- In this program you will also master email marketing and SEO.
- In today's digital landscape, AI is a fundamental element for marketing success. Our program seamlessly integrates AI concepts. This approach ensures you are well-prepared to use AI in crafting effective marketing strategies.
Online Marketing consists of 10 Modules
Effective MBA
1. Digital Marketing & Trends
Content includes: Digital Marketing Foundations, Marketing Tools: Digital Marketing Tools and Services, Marketing Strategy Case Studies from Leading Brands, Digital Marketing Trends
2. Strategic Content Marketing
Content includes: Content Strategy for Marketers; Strategic Content Marketing: Attract, Engage, and Retain, Advanced Content Marketing, How to Build Visual Content Marketing Strategies, Content Marketing Funnel for Creators, Content Marketing: Ways to Repurpose Video Content
3. Social Media Marketing & Trends
Content includes: Social Media Marketing Foundations, Social Media Marketing Trends
4. Facebook, X, Instagram & TikTok
Content includes: Social Media Marketing with Facebook and Twitter, Marketing on Facebook: Managing a Company Page, Marketing on Instagram, Advertising on Instagram, TikTok for Business Creators, Advertising on TikTok, Social Media Marketing Strategy: TikTok and Instagram Reels
5. Youtube, LinkedIn & Google Ads
Content includes: Marketing on YouTube, Advertising on YouTube, Growing Your Business with LinkedIn Pages, Advertising on LinkedIn, Advanced Google Ads
6. Influencer, Affiliate Marketing & Branding
Content includes: Strategic Content Marketing: Grow Your Reach on Social Media, Influencer Brand Deals 101, How to Source and Secure Influencer Brand Deals, Building a Brand That Your Customers Will Love, Building a Superstar Brand, Brand Strategy: Management of Your Brand Reputation, How to Build Your Brand Community Strategy, Social Media Marketing: Managing Online Communities
7. Email Marketing, Newsletters & Word of Mouth
Content includes: Email Marketing: Strategy and Optimization, Email Marketing: Drip Campaigns, Tips for Writing Business Emails, Content Marketing: Newsletters, LinkedIn Newsletters, Talk Triggers: How to Create Customers with Word of Mouth, How to use ChatGPT for Content Creation, Tips for Using Generative AI Tools for Better Marketing Outcomes
8. Search Engine Optimization (SEO)
Content includes: SEO Foundations, Marketing Tools: SEO, SEO: Keyword Strategy, Marketing Strategy: SEO Content Writing, SEO Strategy: Link Building, Using AI as Your SEO Assistant, Generative AI: The Evolution of Thoughtful Online Search
9. AI and Online Marketing
Content includes: What Is Generative AI?, Generative AI for Digital Marketers, Integrating Generative AI into the Creative Process, Generative AI Imaging: What Creative Pros Need to Know, How to Generate Marketing Leads with AI, Introduction to Prompt Engineering for Generative AI
10. AI Trends, Strategy & Productivity
Content includes: AI Trends, AI 2041: Five Visions for Our Future, Trending Tools, Artificial Intelligence and Business Strategy, Artificial Intelligence Case Studies in Different Business Industries, How to Boost Your Productivity with AI Tools, AI Productivity Hacks to Reimagine Your Workday and Career
Is online Effective MBA right for me?
TESTIMONIALS
Meet some of our students
"My industry-related management experience has been given further exposure and a solid foundation in marketing, finance, business innovation, and managerial accounting, thereby empowering an engineer like me to start a business with confidence."
"EDU Effective MBA is one of the best affordable online MBA available currently. This Effective MBA course is comprehensive and designed to meet the requirements of working professionals, managers, and people aspiring to become managers. The modules and topics covered under this course are worth the value."
"Efficient, effective and good way of learning. We can study anytime and anywhere with high-quality materials and an excellent e-learning platform. I got many things from this program: academic knowledge, theory, and practical approaches obtained from experienced lecturers."
