Marketing for the 21st century
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Marketing for the 21st century
- One of the most important changes in recent years was the digitalization and mass use of modern technology in business. This transformation also led to a completely changed marketing strategies.
- That is the reason we prepared Effective MBA Specialization focused on digital marketing.
- Within the specialization, you will explore topics such as online marketing, mobile marketing, offline marketing and local marketing.
- You will learn in depth about social media marketing (Facebook, LinkedIn, YouTube, Twitter), content and email marketing, SEO and online commercial. We won't leave topics of web design and development.
- It is very important to understand the mindset of your target group. Managers of successful companies will bring you tips about steering the companies such as AirBnB, BuzzFeed, Microsoft, Adidas, Nike, Kraft Heinz Company, Tesla, JetBlue, IBM, Reddit, YouTube, LinkedIn, Yum!, Carnival, Uber, Casper, Levi's, Trivia and others.
Marketing for the 21st century consists of 10 Modules
1. Online and Mobile Marketing
Content includes: Digital Marketing Foundations, Building an Integrated Online Marketing Plan, Marketing Tools: SEO, Mobile Marketing Strategy
2. Offline and Local Marketing
Content includes: Offline Marketing Foundations, Local Marketing Foundations, Marketing Foundations: Integrated Marketing Strategies, Growth Marketing Foundations
3. Social Media and Twitter
Content includes: Social Media Marketing Foundations, Social Media Marketing: Managing Online Communities, Social Media Marketing with Facebook and Twitter, Advertising on Twitter
4. Facebook, Youtube and Linkedin Marketing
Content includes: Advertising on Facebook, Employer Branding on LinkedIn, Marketing and Monetizing on YouTube, Ideation for Marketers
5. Content and Email Marketing
Content includes: Content Marketing Foundations, Content Marketing: Newsletters, Content Marketing: Blogging for Business, Advanced Content Marketing, Email and Newsletter Marketing Foundations, Email Marketing: Strategy and Optimization
6. SEO Foundations
Content includes: SEO Foundations, Writing a Marketing Plan, Market Research: Qualitative, Brand and Marketing Integration, The Key to Good Communication: Your Audience
7. SEO Strategy
Content includes: SEO: Keyword Strategy, Learning Local SEO, SEO: Link Building, SEO: Videos
8. WEB design and Development Introduction
Content includes: Introduction to Web Design and Development, User Experience for Web Design, Mapping the Web Design Process
9. Google Tools
Content includes: Google Universal Analytics Essential Training, Google Ads Essential Training
10. Effective Leadership
Content includes: Digital Leadership, Social Media for Leadership, Lead Like a Boss, Leadership: Practical Skills
Is online Effective MBA right for me?
Meet some of our students
"My industry-related management experience has been given further exposure and a solid foundation in marketing, finance, business innovation, and managerial accounting, thereby empowering an engineer like me to start a business with confidence."
"EDU Effective MBA is one of the best affordable online MBA available currently. This Effective MBA course is comprehensive and designed to meet the requirements of working professionals, managers, and people aspiring to become managers. The modules and topics covered under this course are worth the value."
"Efficient, effective and good way of learning. We can study anytime and anywhere with high-quality materials and an excellent e-learning platform. I got many things from this program: academic knowledge, theory, and practical approaches obtained from experienced lecturers."