Effective MBA

Employeneurship

Where Entrepreneurial Spirit Meets Professional Growth

100% Online | 15 mins a day | 10 months

Proud program Partner

About the program

  • The Effective MBA in Employeneurship prepares students to create, lead and grow businesses in today’s dynamic environment, combining entrepreneurial creativity with strategic business thinking and practical leadership skills.

  • Designed for professionals aiming to develop innovation capabilities, digital leadership, and business growth strategies, this program blends essential knowledge with hands-on practice in marketing, finance, self-leadership, and sales.
  • Built on the principles of adaptive learning and modern entrepreneurship, the course integrates forward-thinking topics such as digital marketing trends, AI applications in business, and customer-driven innovation.
  • Its flexible online format enables students to balance intensive learning with ongoing career development, equipping them to drive impact and seize new opportunities without putting their professional growth on hold.
  • Part of this specialization's content are tips and information on steering approaches and work styles of successful company leaders, such as Microsoft, Adidas, Nike, Kraft Heinz, Tesla, Alphabet, IBM, Reddit, YouTube, LinkedIn, AirBnB, Uber and others.
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Key study objectives

  • Adaptive Learning Models
    Stay ahead in the modern business world with modules that blend seamlessly with your work responsibilities and personal life, offering flexibility and relevance.
  • Practical and Actionable
    Practice real-world scenarios to negotiate effectively, resolve workplace conflicts, and confidently manage complex professional conversations.
  • Duration and Flexibility
    This fully online program is structured for maximum flexibility, requiring just 15 minutes of daily learning over a period of 10 months. The focus on microlearning ensures efficiency and adaptability to your schedule. Details about our accreditation can be found here.
  • Employeneurial Skills
    Understand the principles of employeneurship and learn to navigate the transition between traditional employee roles and entrepreneurial ventures.

Employeneurship course consists of 10 Modules

Effective MBA

1. Foundations of Employeneurship/Entrepreneurship

Students explore the basics of entrepreneurship and what it requires to start and run a business. They also learn how to transition from employee to entrepreneur, studying the necessary mindset shifts and first steps. Students are introduced to the role of public relations in business communication and reputation management. Finally, they practice writing humorous video scripts to communicate messages clearly and persuasively.

2. Innovation and Creative Thinking

Students learn how to align customer experience with company culture and how internal values affect external service. They explore ways to find and test business ideas before investing resources. Students study how to determine market size and gather key market data. They learn the fundamentals of building a product strategy and the basics of marketing. Students practice creating growth projections based on business research and learn how to set structured priorities through strategic planning.

3. Self-Leadership and Personal Growth

Students study the importance of holding themselves accountable and methods to take full responsibility for their actions. They explore strategies for holding teams accountable and building a culture of accountability. Students learn how to act decisively and address procrastination to maintain momentum. They focus on how to deliver results effectively, stay indistractable, and use practical systems for getting things done. Students also find ways to develop a productive mindset to improve daily performance.

4. Marketing Foundations

Students study the core ideas of digital marketing and explore key online channels like social media and email. They discover useful marketing tools for campaign management and learn from case studies of leading brands. Students understand the customer decision journey from awareness to purchase. They practice copywriting for social media and explore the habits of successful marketers to build sustainable practices.

5. Business Growth and Strategic Business Modeling

Students learn the basics of business operations and how to describe them clearly through a company overview. They study how to create a business plan and how to scale a small business while facing new challenges. Students explore bootstrapping techniques for starting businesses with limited resources. They practice connecting with executives and learn how to craft clear problem and solution statements to drive business development.

6. Adaptive Learning Technologies and Techniques

Students explore how to lead with innovation by applying creative approaches to leadership. They study the future of performance management and how it is evolving with new tools. Students learn the essentials of digital leadership in online environments. They explore how to lead customer service teams and how to apply AI tools in marketing to gain competitive advantages.

7. Finance

Students study finance foundations to understand how businesses manage money and resources. They explore accounting principles such as bookkeeping and reporting. Students learn about risk management and methods to protect businesses financially. They also study finance essentials for small businesses like budgeting, cash flow, and forecasting.

8. Sales for Success

Students discover how to use LinkedIn for business growth and how to build strong B2B networks. They study sales strategies for presenting products effectively and practice negotiation skills to close deals. Students learn science-based selling techniques and explore how to build long-term relationships with customers. They also study how to align sales operations with business strategies and use targeted questions to plan a new business venture.

9. Strategic Business Foundations

Students learn strategic thinking methods and how to make them a daily habit. They revisit key marketing foundations and explore the latest digital marketing trends. Students study how to develop business strategies that drive growth and how to perform business analysis for better decision-making. They also explore the role of strategic human resources in achieving business objectives.

10. Advanced Business Communication Strategies

Students explore methods for managing employee problems professionally through human resources practices. They learn how to ask for a raise effectively and study negotiation foundations for business settings. Students practice conflict resolution techniques and learn to communicate with confidence. They also study how to manage new managers and support their leadership growth.

An attractive offer from TMC, the founder of the Employeneurship approach, for graduates of this course

Discounted consulting and assistance in implementing "Employeneurship" in your company or organization (four 1-on-1 coaching sessions for only €705 after or during your studies).

Is online Effective MBA right for me?

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Program Learning Outcomes

After completing the program, you will be equipped with:

  • Innovation and Business Creation: You will be able to generate and test business ideas, determine market size, and build effective product strategies. You will align customer experiences with company culture and apply creative thinking to drive innovation.
  • Self-Leadership and Personal Effectiveness: You will demonstrate strong self-leadership by maintaining accountability, overcoming procrastination, acting decisively, and building productive habits that enable you to deliver consistent results.
  • Marketing and Digital Communication: You will understand core marketing principles, digital marketing strategies, and customer decision journeys. You will be able to apply copywriting skills, use digital tools effectively, and analyze case studies from leading brands.
  • Strategic Business Growth and Modeling: You will be capable of designing business plans, scaling operations, and connecting with key stakeholders. You will craft clear business problem and solution statements and apply strategic thinking to support long-term growth.
  • Sales and Relationship Building: You will be skilled in building professional networks, planning and executing sales strategies, negotiating effectively, and aligning sales operations with overall business strategy to drive success.

Graduate profile

Graduates of this program are well-suited for roles such as Innovation Manager, where they lead creative initiatives and drive business growth through innovative solutions; Business Development Specialist, focusing on identifying new market opportunities and fostering strategic partnerships; Agile Project Manager, managing cross-functional teams and ensuring efficient delivery of projects using agile methodologies; Corporate Trainer, designing and delivering workshops on self-leadership, team dynamics, and ethical practices; Customer Experience Manager, aligning customer-centric strategies with organizational goals to enhance satisfaction and loyalty; Sustainability Consultant, advising businesses on integrating ethical and sustainable practices into their operations; Product Manager, overseeing product lifecycles, from ideation to market adaptability; Stakeholder Relations Coordinator, building and maintaining professional relationships with diverse stakeholders to support organizational success; Ethics and Compliance Officer, ensuring adherence to ethical standards and regulatory requirements within an organization; and Team Performance Coach, specializing in team collaboration improvement, productivity, and workplace happiness through targeted strategies and interventions. These roles showcase their versatility, leadership, and capacity to excel in diverse business environments.

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How does the Effective MBA work?

How does the Effective MBA work?

Obtain Professional Certificate

Graduates receive a completion certificate of the professional

Effective Course.

Boost your Professional career

Take your career growth

and personal development

to the next level.

Start your global Networking

Connect with people around

the world and make valuable business connections.

TESTIMONIALS

Meet some of our Students

"An effective MBA indeed, without the academic fluff and overload. Focussed on practicality, whilst also spurring critical thinking. Designed with a high degree of flexibility to fit around busy life-styles. Presented and delivered in digestible bite-size chunks for ease of understanding, commitment to memory and application in real-life business situations."
Azmeer Sahebally, MBA Operations Manager, Financial Services
"I found the study very beneficial in several aspects. Short videos, an amazing compilation of so many inspiring business topics, great and practical tips, plus an improvement in a foreign language. I can even manage the study while I take care of my family. Thank you very much for the great opportunity!"
Pavla Koubkova, MBATeam Leader
"The school is based on quality lecturers and innovative use of our time and I also appreciate the philanthropic attitude. The program is truly exciting, effective thanks to the microlearning, and meets my needs and interests. The up-to-date topics and quality lecturers are pushing me forward in my professional as well as personal life. From the start, the approach of a whole school is so supportive and helpful. Thank you!"
Mgr. Jiri Hudec, MBACase Manager
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