Effective MBA

Business Intelligence

Master of Business Administration (MBA) Specializations

Obtain MBA degree certificate

Graduates receive a professional MBA degree certificate plus international IES and ICI certificate

Boost your professional career

Take your business and personal career growth to the next level

Start Networking

Connect with people around the world

Business Intelligence

  • Business Intelligence (BI) is how companies utilize data to make better decisions. MBA in BI situates graduates at the intersection of business leadership and analytics, two skills in high demand among hiring managers.
  • Earning an MBA in Business Intelligence provides candidates with the standards of an MBA program, including business fundamentals, advanced theories, and management techniques on top of special knowledge and skills of a BI professional.
  • Part of this specialization's content are tips and information on steering approaches and work styles of successful company leaders, such as Microsoft, Adidas, Nike, Kraft Heinz, Tesla, Alphabet, IBM, Reddit, YouTube, LinkedIn, AirBnB, Uber and others.
  • The program prepares professionals to thrive in a data-fueled business world.

Business Intelligence consists of 10 Modules

Effective MBA

1. Business Intelligence

Content includes: Effectively Leading Digital Transformation, Data Visualization Tips and Tricks, Power BI Essential Training, Manager’s Success in Business Intelligence, Business Intelligence for Business Analysts: Methods, Model and Techniques for Project Success, Business Digitalization, IT and Information Management & Data

2. Business Analytics Foundations

Content includes: Business Analytics: Concept and Applications; Big Data and Business Analytics: Trends, Platforms, Success Factors and Applications; Learning Data Analytics; Data Analytics for Business Professionals; Descriptive, Exploratory, and Explanatory Analytics; Predictive, Prescriptive, and Experimental Analytics; Predictive Analytics Essential Training for Executives

3. Management

Content includes: Management foundations, Business Foundations, Managing Skills for Remote Leaders, Managing Teams, Business Innovation Foundations, Balancing Innovation and Risk, Innovating Out of Crisis

4. Marketing

Content includes: Marketing, Offline Marketing, Marketing Strategies, Branding, Product Marketing, Tips for Marketing, Driving Innovation, Writing a Marketing Plan, Competitive Market Analysis, Targeting, Value Proposition Development, Customer Segmentation, Marketing Effectiveness (ROI), Marketing Budget, Winning Back a Lost Customer, Creating a Marketing Culture, Machine Learning for Marketing, Marketing to Millennials, Top 10 Marketing Challenges

5. Business Analysis

Content includes: Business Analysis Foundations; Business Analysis Foundations: Competencies; Business Analysis: Business Benefits Realization; Agile Requirements Foundations; Applied Business Analysis; Scenario Analysis for Managers

6. Data Analysis I.

Content includes: Statistics Foundations: The Basics; Data Fluency: Exploring and Describing Data; Statistics Foundations: 2; Understanding Statistics; Statistics for Business and Economics; An Overview of Statistical Methods; The Power of Conjoint Analysis

7. Data Analysis II.

Content includes: Managing and Analyzing Data in Excel; Picking the Right Chart for Your Data; Learning Excel: Data Analysis; Excel 365 Basics: Calculating on the Computer; Excel 365 Charts: Graphical Representation of Figures; How to Create Great Reports in Excel; Excel: Get and Transform Data; Introduction to statistical data analysis with R

8. Finance

Content includes: Finance Foundations, Managerial Accounting, Risk Management, The New Age of Risk Management Strategy for Business, Audit and Due Diligence, Balanced Scorecard and Key Performance Indicators, Statistics Foundations, Economics, Banking, and Finance, Protecting Profitability by Reducing Financial Risk, Breakeven and Cost-Volume-Profit (CVP) Analysis, Learning Bitcoin and Other Cryptocurrencies

9. Data Science I.

Content includes: Data Science Foundations: Fundamentals; Introduction to Data Science; Learning Data Science: Understanding the Basics; Data Science for Business; Data Science: Challenges and Directions; Big data and data science; Data Science Canvas: Evaluation of a Tool to Manage Data Science Projects

10. Human Resources

Content includes: HR Foundations, Understanding Business, Connecting with Executives, Organization Design, Talent Management, Human Resources in the On-Demand Economy

Is Online Effective MBA right for me?


Meet some of our Students

"The program is genuinely exciting and effective thanks to the microlearning. The up-to-date topics and quality lecturers are pushing me forward in my professional as well as personal life."
Mgr. Jiri Hudec, MBACase Manager
"This MBA program is not about theory, but about the practical experience of experts in the field. The study helped me to use current experience and knowledge and apply them to the real environment of business using real-world examples of true professionals."
Ing. Jan Strasek, MBAEngineer and Sales Manager at Škoda Auto Dealership
"The quality of the content was really above my expectations.You can apply it straight away, when you're at the meeting with subject specialists where you don't have deep knowledge."
Martin Mlcoch, MBAB2B Sales Consultant at SALESDOCk