Effective MBA

Business Intelligence

100% Online | 15 mins a day | 10 months

About the program

  • The Effective MBA Business Intelligence program is designed for professionals seeking to excel in the dynamic field of data-driven decision-making.
  • This program combines theoretical knowledge with practical skills, equipping participants to analyze data, develop strategies, and solve real-world business challenges.
  • It covers a wide range of topics, including business analytics, data science, financial management, marketing, and human resources.
  • Students will learn to utilize advanced tools such as Excel, Power BI, and Google Analytics, enabling them to interpret data and create actionable insights.
  • Graduates will leave the program with a strong foundation in business intelligence, strategic planning, and leadership, ready to apply these skills in their organizations.
  • Part of this specialization's content are tips and information on steering approaches and work styles of successful company leaders, such as Microsoft, Adidas, Nike, Kraft Heinz, Tesla, Alphabet, IBM, Reddit, YouTube, LinkedIn, AirBnB, Uber and others.
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Key study objectives

  • Adaptive Learning Models
    Stay ahead in the modern business world with modules that blend seamlessly with your work responsibilities and personal life, offering flexibility and relevance.
  • Practical and Actionable
    Develop the ability to collect, clean, and analyze data. Learn to identify patterns, trends, and actionable insights to support decision-making processes.
  • Duration and Flexibility
    This fully online program is structured for maximum flexibility, requiring just 15 minutes of daily learning over a period of 10 months. The focus on microlearning ensures efficiency and adaptability to your schedule. Details about our accreditation can be found here.
  • Business Intelligence Tools
    Gain hands-on experience in designing and managing business intelligence systems. Learn to create dashboards and visual reports that effectively communicate complex data to stakeholders.

Business Intelligence consists of 10 Modules

Effective MBA

1. Business Intelligence

This module explores the principles of leading digital transformation within organizations, offering actionable strategies for managing change in a digital environment. You will learn effective techniques for data visualization, helping you communicate insights clearly and concisely. The module also includes hands-on training in Power BI, enabling participants to create impactful data presentations and dashboards.

2. Business Analytics Foundations

Students are introduced to key concepts in business analytics, including descriptive, predictive, and prescriptive approaches. The module covers the practical application of analytics in various business contexts, with a focus on interpreting and communicating data insights. Topics also include experimental analytics and essential training for executives in predictive analytics.

3. Management

This module covers the fundamentals of management, from understanding organizational dynamics to developing skills for leading remote teams. You will study techniques for managing innovation and balancing risk with opportunity in challenging business environments. Crisis management and team leadership are also discussed to build resilience in organizations.

4. Marketing

The marketing module examines foundational concepts and strategies for modern marketing practices. Students will learn to design go-to-market plans and use competitive intelligence to develop integrated marketing strategies. Topics also include growth marketing and leveraging data to make informed decisions that drive business success.

5. Business Analysis

This module provides a comprehensive overview of business analysis, focusing on core competencies and methodologies for evaluating business benefits. You will learn how to define agile requirements and utilize tools for achieving organizational goals. Practical scenarios demonstrate how to apply analysis techniques in real-world projects.

6. Data Analysis I.

Students will explore statistical fundamentals, learning how to describe and interpret data effectively. The module introduces techniques for handling datasets and preparing them for further analysis. Key topics include understanding data fluency and identifying trends to support decision-making.

7. Data Analysis II.

Building on foundational skills, this module focuses on managing and analyzing data using Excel. You will learn to choose the appropriate charts for your datasets and apply Excel tools for in-depth data analysis. Practical exercises include presenting data in a way that supports strategic objectives.

8. Finance

The finance module covers the principles of financial and accounting management, providing tools for evaluating an organization’s financial health. Students will study risk management techniques and learn how to create strategies for small business financing. Budget planning and financial analysis are key areas of focus.

9. Data Science I.

This module introduces the basics of data science, including data collection, preparation, and foundational analysis methods. Students will gain experience in applying data science concepts to real-world problems. Topics also cover the basics of visualizing and communicating insights derived from datasets.

10. Human Resources

Explore strategic approaches to managing human resources, including workforce planning and talent development. The module delves into modern recruitment strategies and techniques for fostering a positive organizational culture. Leadership and the strategic impact of HR initiatives are also examined.

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Program Learning Outcomes

After completing the program, you will possess the following competencies:

  • Data Analysis Expertise: You will be proficient in applying statistical methods and advanced analytical techniques to interpret data and identify actionable insights.
  • Strategic Business Analytics: You will understand the core principles of business analytics, including descriptive, predictive, and prescriptive approaches. You will be equipped to apply these techniques in real-world contexts to solve complex business problems.
  • Marketing Acumen: You will possess the skills to create and implement integrated marketing strategies that align with business goals. You will understand how to use market analysis and competitive intelligence to develop growth-oriented plans and execute effective campaigns.
  • Business Intelligence and Digital Transformation: With expertise in digital transformation, you will know how to lead change initiatives in a rapidly evolving digital landscape. You will be adept at utilizing business intelligence tools to create visual reports and actionable strategies.
  • Data Science and Visualization Skills: With foundational knowledge of data science, you will collect, process, and analyze data to inform decision-making. You will be skilled at creating visualizations that simplify complex information and aid in strategic planning.

Graduate profile

Graduates of the Effective MBA Business Intelligence program are well-equipped for diverse roles across industries, each leveraging their expertise in data, strategy, and leadership. As a Data Analyst, they can collect, organize, and interpret complex datasets to provide insights that guide business decisions and improve operational efficiency. In the role of a Business Intelligence Specialist, they can design and maintain BI systems, create dashboards, and collaborate with decision-makers to implement data-driven strategies. As a Marketing Manager, they can develop and execute integrated marketing campaigns, analyze market trends, and apply competitive intelligence to drive brand growth and customer engagement. A Financial Analyst role allows them to assess financial health, manage risks, create forecasts, and design strategies that align with organizational goals. In the capacity of a Human Resources Manager, they can oversee workforce planning, talent acquisition, and initiatives that foster a positive organizational culture and improve team dynamics. As a Management Consultant, they can analyze organizational challenges, offer strategic solutions, and support businesses in streamlining processes and achieving measurable outcomes. In a Data Scientist role, they can apply advanced analytical techniques, such as machine learning and data visualization, to uncover trends and support innovation. Lastly, as a Project Manager, they can plan, execute, and oversee projects by managing timelines, budgets, and teams while aligning deliverables with business objectives. These positions offer opportunities to utilize the technical, strategic, and interpersonal skills developed through the program, enabling graduates to drive success in any organizational context.

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How does the Effective MBA work?

How does the Effective MBA work?

Obtain Professional Certificate

Graduates receive a completion certificate of the professional

Effective Course.

Boost your Professional career

Take your career growth and personal development to the next level.

Start your global Networking

Connect with people around the world and make valuable business connections.

TESTIMONIALS

Meet some of our Students

"The program is genuinely exciting and effective thanks to the microlearning. The up-to-date topics and quality lecturers are pushing me forward in my professional as well as personal life."
Mgr. Jiri Hudec, MBACase Manager
"This MBA program is not about theory, but about the practical experience of experts in the field. The study helped me to use current experience and knowledge and apply them to the real environment of business using real-world examples of true professionals."
Ing. Jan Strasek, MBAEngineer and Sales Manager at Škoda Auto Dealership
"The quality of the content was really above my expectations.You can apply it straight away, when you're at the meeting with subject specialists where you don't have deep knowledge."
Martin Mlcoch, MBAB2B Sales Consultant at SALESDOCk
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