Effective MBA

Business Analytics

Master of Business Administration (MBA) Specializations

Obtain MBA degree certificate

Graduates receive a professional MBA degree certificate plus international IES and ICI certificate

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Take your business and personal career growth to the next level

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Connect with people around the world

Business Analytics

  • MBA in Business Analytics is a multidisciplinary degree that includes training in technical skills, business fundamentals, management practices, leadership, and marketing, in addition to those skills specific to business analytics.
  • The program is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including: collecting, managing and describing datasets, forming inferences and predictions from data, and making optimal and robust decisions.
  • Part of this specialization's content are tips and information on steering approaches and work styles of successful company leaders, such as AirBnB, Microsoft, Adidas, Nike, Kraft Heinz, Tesla, Alphabet, IBM, Reddit, YouTube, LinkedIn, Uber and others.
  • MBA in Business Analytics opens up a range of lucrative positions across industries.

Business Analytics consists of 10 Modules

Effective MBA

1. Data Analysis

Content includes: Statistics Foundations: The Basics; Data Fluency: Exploring and Describing Data; Statistics Foundations: 2; Understanding Statistics; Statistics for Business and Economics; An Overview of Statistical Methods; The Power of Conjoint Analysis

2. Business Analytics Foundations

Content includes: Business Analytics: Concept and Applications; Big Data and Business Analytics: Trends, Platforms, Success Factors and Applications; Learning Data Analytics; Data Analytics for Business Professionals; Descriptive, Exploratory, and Explanatory Analytics; Predictive, Prescriptive, and Experimental Analytics; Predictive Analytics Essential Training for Executives

3. Management

Content includes: Management foundations, Business Foundations, Managing Skills for Remote Leaders, Managing Teams, Business Innovation Foundations, Balancing Innovation and Risk, Innovating Out of Crisis

4. Marketing

Content includes: Marketing, Offline Marketing, Marketing Strategies, Branding, Product Marketing, Tips for Marketing, Driving Innovation, Writing a Marketing Plan, Competitive Market Analysis, Targeting, Value Proposition Development, Customer Segmentation, Marketing Effectiveness (ROI), Marketing Budget, Winning Back a Lost Customer, Creating a Marketing Culture, Machine Learning for Marketing, Marketing to Millennials, Top 10 Marketing Challenges

5. Customer Insights and Consumer Analytics

Content includes: Customer Insights and Consumer Analytics for Organizations: Concepts; Customer Insights and Consumer Analytics for Organizations: Tools and Analysis; Business Analytics: Marketing Data; Google Analytics Essential Training; Introduction to Customer Journey Mapping

6. Data Science I.

Content includes: Data Science Foundations: Fundamentals; Introduction to Data Science; Learning Data Science: Understanding the Basics; Data Science for Business; Data Science: Challenges and Directions; Big data and data science; Data Science Canvas: Evaluation of a Tool to Manage Data Science Projects

7. Data Science II.

Content includes: Data Science Foundations: Data Mining; Learning Data Science: Tell Stories With Data; Data Science: Theories, Models, Algorithms, and Analytics ; Storytelling With Data; Data Mining: Concepts and Techniques; Big Data vs Data Science vs Data Analytics

8. Finance

Content includes: Finance Foundations, Managerial Accounting, Risk Management, The New Age of Risk Management Strategy for Business, Audit and Due Diligence, Balanced Scorecard and Key Performance Indicators, Statistics Foundations, Economics, Banking, and Finance, Protecting Profitability by Reducing Financial Risk, Breakeven and Cost-Volume-Profit (CVP) Analysis, Learning Bitcoin and Other Cryptocurrencies

9. Advanced Data Analytics for Business Professionals / Forecasting

Content includes: Excel: Economic Analysis and Data Analytics; Meta-analysis for Data Science and Business Analytics; Business Analytics: Forecasting with Seasonal / Trended / Exponential Baseline Smoothing; Financial Forecasting with Big Data; Applied Statistics; Excel 365 Advanced Options

10. Human Resources

Content includes: Human Resources Foundations, Understanding Business, Connecting with Executives, Organization Design, Talent Management, Human Resources in the On-Demand Economy

Is Online Effective MBA right for me?


Meet some of our students

"The program is genuinely exciting and effective thanks to the microlearning. The up-to-date topics and quality lecturers are pushing me forward in my professional as well as personal life."
Mgr. Jiri Hudec, MBACase Manager
"This MBA program is not about theory, but about the practical experience of experts in the field. The study helped me to use current experience and knowledge and apply them to the real environment of business using real-world examples of true professionals."
Ing. Jan Strasek, MBAEngineer and Sales Manager at Škoda Auto Dealership
"The quality of the content was really above my expectations.You can apply it straight away, when you're at the meeting with subject specialists where you don't have deep knowledge."
Martin Mlcoch, MBAB2B Sales Consultant at SALESDOCk