Effective MBA

Business Analytics

Master of Business Administration (MBA) Specializace

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Business Analytics

  • MBA in Business Analytics is a multidisciplinary degree that includes training in technical skills, business fundamentals, management practices, leadership, and marketing, in addition to those skills specific to business analytics.
  • The program is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including: collecting, managing and describing datasets, forming inferences and predictions from data, and making optimal and robust decisions.
  • Část obsahu této specializace tvoří tipy a informace na pracovní styl, vedení a řešení problémů od zkušených profesionálů z firem jako AirBnB, Microsoft, Adidas, Nike, Kraft Heinz, Tesla, Alphabet, IBM, Reddit, YouTube, LinkedIn, Uber a mnoho dalších.
  • MBA Business Analytics vám otevře spoustu lukrativních příležitostí napříč kariérními oblastmi.

Business Analytics se skládá z 10 modulů

Effective MBA

1. Data Analysis

Content includes: Statistics Foundations: The Basics; Data Fluency: Exploring and Describing Data; Statistics Foundations: 2; Understanding Statistics; Statistics for Business and Economics; An Overview of Statistical Methods; The Power of Conjoint Analysis

2. Business Analytics Foundations

Content includes: Business Analytics: Concept and Applications; Big Data and Business Analytics: Trends, Platforms, Success Factors and Applications; Learning Data Analytics; Data Analytics for Business Professionals; Descriptive, Exploratory, and Explanatory Analytics; Predictive, Prescriptive, and Experimental Analytics; Predictive Analytics Essential Training for Executives

3. Management

Content includes: Management, Managing in Difficult Times, Managing Virtual Teams, Working on a Cross-Functional Team, Coaching Skills for Leaders and Managers, Managing New Managers, Business, Business Innovation, Machine learning and artificial intelligence (AI), Effectively Leading Digital Transformation, Business Ethics

4. Marketing

Content includes: Marketing, Offline Marketing, Marketing Strategies, Branding, Product Marketing, Tips for Marketing, Driving Innovation, Writing a Marketing Plan, Competitive Market Analysis, Targeting, Value Proposition Development, Customer Segmentation, Marketing Effectiveness (ROI), Marketing Budget, Winning Back a Lost Customer, Creating a Marketing Culture, Machine Learning for Marketing, Marketing to Millennials, Top 10 Marketing Challenges

5. Customer Insights and Consumer Analytics

Content includes: Customer Insights and Consumer Analytics for Organizations: Concepts; Customer Insights and Consumer Analytics for Organizations: Tools and Analysis; Business Analytics: Marketing Data; Google Analytics Essential Training; Introduction to Customer Journey Mapping

6. Data Science I.

Content includes: Data Science Foundations: Fundamentals; Introduction to Data Science; Learning Data Science: Understanding the Basics; Data Science for Business; Data Science: Challenges and Directions; Big data and data science; Data Science Canvas: Evaluation of a Tool to Manage Data Science Projects

7. Data Science II.

Content includes: Data Science Foundations: Data Mining; Learning Data Science: Tell Stories With Data; Data Science: Theories, Models, Algorithms, and Analytics ; Storytelling With Data; Data Mining: Concepts and Techniques; Big Data vs Data Science vs Data Analytics

8. Finance

Content includes: Finance Foundations, Managerial Accounting, Risk Management, The New Age of Risk Management Strategy for Business, Audit and Due Diligence, Balanced Scorecard and Key Performance Indicators, Statistics Foundations, Economics, Banking, and Finance, Protecting Profitability by Reducing Financial Risk, Breakeven and Cost-Volume-Profit (CVP) Analysis, Learning Bitcoin and Other Cryptocurrencies

9. Advanced Data Analytics for Business Professionals / Forecasting

Content includes: Excel: Economic Analysis and Data Analytics; Meta-analysis for Data Science and Business Analytics; Business Analytics: Forecasting with Seasonal / Trended / Exponential Baseline Smoothing; Financial Forecasting with Big Data; Applied Statistics; Excel 365 Advanced Options

10. Human Resources

Content includes: Human Resources Foundations, Understanding Business, Connecting with Executives, Organization Design, Talent Management, Human Resources in the On-Demand Economy

Je online Effective MBA pro mě?

ŘEKLI O NÁS

Poznejte naše studenty

"Stavba programu je velmi zajímavá a záživná díky microlearningu. Současná témata a kvalita lektorů mě posouvá dopředu v profesní kariéře, ale i osobním životě."
Mgr. Jiri Hudec, MBACase Manager
"MBA program u EDU není jen o teorii, ale také o reálných zkušenostech od expertů ve svých oborech. Díky studiu jsem získal lepší přehled a dokázal jsem využít nově nabité vědomosti ve skutečném světě podnikání. Děkuji za názorné příklady od skutečných profesionálů."
Ing. Jan Strasek, MBAEngineer and Sales Manager at Škoda Auto Dealership
"Kvalita obsahu předčila všechna má očekávání. Dokážete využít nové znalosti přímo v praxi. Pomohlo mi to získat zkušenosti od expertů v oblastech, ve kterých jsem je předtím moc neměl."
Martin Mlcoch, MBAB2B Sales Consultant at SALESDOCk