Core values of EDU Effective – how to define your company DNA?

Defining your company’s core values may seem like a tough nut to crack, and not every business manages to get it right. But data speaks loud and clear—up to 70% of global consumers prefer brands that reflect their own values and principles. The question is: how do you define those values? Let’s break it down together.

The essential ingredients of a thriving business.

Every successful company is built on a solid foundation. But what exactly separates businesses that merely survive from those that thrive? The answer lies in core values. Here’s why they matter:

• They set the direction – Without clear guiding principles, decision-making can quickly turn into chaos. When people understand the company’s vision, they can adapt to change more effectively.
• They attract the right people – Core values aren’t just for customers; they’re crucial for your team as well. Are your values authentic and deeply ingrained? If so, they’ll naturally attract employees, partners, and customers who resonate with them. The result? A motivated team that believes in what you do,

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• They boost performance – Employees who feel aligned with their company’s values are more engaged and productive. A strong value system fosters an environment where people feel motivated to do their best work.
• They build a reputation – Brand trust is built on values that are visible in everyday actions. Customers love brands that don’t just talk the talk but walk the walk.

How to define your core values.

Ask yourself: What problem are we solving? How do we want customers to perceive us? What kind of behavior do we expect from our team? Once you have answers, you have a foundation to build on.

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Turning core values into actionable principles.

If defining your values still seems overwhelming, don’t worry. A simple four-step approach can help you get there:

1. Think big – It’s not just about profits. What impact do you want to have on the world? How will you transform your industry? What legacy do you want to leave behind?
2. Involve your team – Core values shouldn’t be dictated from the top down. Ask your team what matters to them. What values motivate them? How do they envision the company’s culture? Their input will help shape authentic, actionable values.
3. Keep it simple – It’s better to have three to five strong, memorable values than a long list no one remembers.
4. Test and refine – Your values should work in practice, not just on paper. If a value feels unrealistic or doesn’t resonate with the team, adjust it.

Think of values as a living organism—they need ongoing attention and refinement. After all, you don’t want them to be just empty words on a website, right?

Five core values we stand by at EDU Effective.

At EDU Effective, we’ve identified 15 internal core values. Here are the ones that resonate with us the most—who knows, they might inspire your own!

• Obsession with students and alumni – Our students come first. We want their learning experience at EDU Effective to be exceptional. Got a problem? We solve it online within hours—no waiting.
• Commitment to the highest standards – We aim to be the #1 provider of adult and working-student education.
• Let creators create – We handpick the world’s best content to provide our students with top-tier learning materials.
• Be resourceful and efficient – By optimizing everything we do, we ensure the best (and lowest) prices for our students.
• The team is everything – We value collegiality and mutual support. We work together to achieve more.

This is just a glimpse of how core values can shape a company. When done right, they can propel your business to new heights.

Do you have questions about studying at EDU Effective? Contact us! Check out our FAQ section for more information.

Sources:

World Economic Forum Study

Deloitte’s Purpose-Driven Companies Report

INC.com Glassdoor Survey