Effective DBA

Marketing

Obtain DBA degree certificate

Graduates receive a professional DBA degree certificate plus international IES and ICI certificate

Boost your professional career

Take your business and personal career growth to the next level

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Connect with people around the world and make valuable business connections

Marketing

  • One of the most important changes in recent years was the digitalization and mass use of modern technology in business. This transformation also led to a completely changed marketing strategies.

  • That is the reason we prepared Effective DBA – Marketing focused on digital marketing. However, we should not forget about offline marketing completely as it still has its place in the marketing mix.

  • Within the specialization, you will explore topics such as online marketing, mobile marketing, offline marketing and local marketing.

  • You will learn in depth about social media marketing (Facebook, LinkedIn, YouTube, Twitter), content and email marketing.. We won´t leave topics of web design and development.

  • In the next part of the program, within the Scientific-research module I.-VI., the student will get acquainted with the procedure of dissertation preparation, research methods, writing and defense of the dissertation.

  • The last two modules are designed to complete, submit and defend the dissertation. The student chooses the topic of his dissertation from the field of study specialization.

  • Furthermore, each student is required to publish four professional articles and participate in at least three other activities (webinars/conferences). All the mentioned activities are mandatory and necessary for the successful completion of the studies.

  • For you as marketing gurus is also very important to understand the thinking of your target group. To understand one - managers of successful companies, start-ups and so on, we will bring you tips about steering and HR of successful managers of such companies as AirBnB, BuzzFeed, Microsoft, Adidas, Nike, Kraft Heinz Company, Tesla, JetBlue, Danone, Alphabet, SC Johnson, Infor, IBM, Reddit, YouTube, LinkedIn, Yum!, Carnival, Uber, Casper, Levi's, Trivia and others.

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Marketing consists of 12 Modules

Effective DBA

1. Marketing I: Online and Mobile

Content includes: Digital marketing, Online Marketing, Analytics, Mobile marketing, Mobile campaigns

2. Marketing II.: Offline and Local

Content includes: Offline Marketing, Local Marketing, Marketing Foundations: Integrated Marketing Strategies, Creating a Marketing Growth System

3. Marketing III.: Social Media and Twitter

Content includes: Social Media Marketing, Managing Online Communities, Social Media Marketing with Twitter, Advertising on Twitter

4. Marketing IV.: Facebook, Youtube and Linkedin

Content includes: Advertising on Facebook, Employer Branding on Linkedin, Marketing and Monetizing on YouTube, Ideation for Marketers

5. Marketing V.:Content and Email Marketing

Content includes: Content Marketing, Newsletters, Blogs, Staying Relevant, Email and Newsletter Marketing, Optimizing Marketing Emails

6. Scientific-research module I. - Research, Information literacy

Content includes: Literacy, Academic Research: Quantitative, Writing with Impact, etc.

7. Scientific-research module II. - Dissertation Writing I.

Content includes: Writing Case Studies, Writing a Research Paper, Writing a Strong Essay, Writing Articles, etc.

8. Scientific-research module III. - Dissertation Writing II.

Content includes: Writing in Plain English, Writing in Plain Language, Productivity Hacks for Writers, etc.

9. Scientific-research module IV. - Dissertation Writing III.

Content includes: Grammar Foundations, Advanced Grammar, Editing and Proofreading, etc.

10. Scientific-research module V. - Submission and evaluation of the dissertation

Content includes: In this module you submit your dissertation and the supervisor and the opponent will evaluate it. Successful evaluation is a condition for defending the dissertation.

11. Scientific-research module VI. - Dissertation defense preparation

Content includes: The aim of this module is your preparation for the presentation of a dissertation at the online presentation before a Board of Examiners.

12. Dissertation defense

Content includes: The last step of a successful DBA study is an online defense of your dissertation and answer all the questions before the Board of Examiners.
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Is online Effective DBA right for me?

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TESTIMONIALS

Meet some of our students

"The course materials are very beneficial, and the approach is practical, which makes it easy to learn."
Yulisar Ganda Putra, DBAProject Specialist
"This program is not about theory, but about the practical experience of experts in the field. The study helped me to use current experience and knowledge and apply them to the real environment of business."
Ing. Jan Strašek, MBAEngineer and Sales Manager at Škoda Auto Dealership
"I'm really excited. The program is great for people who are very busy. It will help you broaden your view. Don't hesitate, you will be as excited and satisfied as I am."
Leo Dvorak, LL.M.PR Manager
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