Effective DBA

General Management

Doctor of Business Administration (DBA) Specializations

Obtain DBA degree certificate

Graduates will receive a professional DBA degree certificate and International IES certificate

Boost your professional career

Take your business and personal career growth to the next level

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Connect with people around the world

General Management

  • General management is the key requirement for a successful company, NGO, start-up or businessman.
  • Effective DBA – General Management will teach you the most important principles necessary for managers, businessman or those who will want to start their career in the field.
  • Effective DBA – General Management  includes all the necessary background necessary for managers, businessman or those who will want to start their career in the field.

  • In the next part of the program, within the Scientific-research module I.-VI., the student will get acquainted with the procedure of dissertation preparation, research methods, writing and defense of the dissertation.

  • The last two modules are designed to complete, submit and defend the dissertation. The student chooses the topic of his dissertation from the field of study specialization.

  • Part of this specialization's content are tips and information on steering approaches and work styles of successful company leaders, such as AirBnB, BuzzFeed, Microsoft, Adidas, Nike, Kraft Heinz Company, Tesla, JetBlue, Danone, Alphabet, SC Johnson, Infor, IBM, Reddit, YouTube, LinkedIn, Yum!, Carnival, Uber, Casper, Levi´s, Trivia and others.

 General Management consists of 12 Modules

Effective DBA

1. Strategic management

Content includes: Strategic Planning, Global Strategy, Growth Strategies, Recession-Proof Strategies, The Fourth Industrial Revolution (Industry 4.0), Managing Globally

2. Effective Leadership

Content includes: Leadership Insights, Digital Leadership, Social Media for Leadership, Transitioning from Manager to Leader, Lead Like a Boss, Leadership Philosophy, Practical Skills

3. General Management

Content includes: Management, Managing in Difficult Times, Managing Virtual Teams, Working on a Cross-Functional Team, Coaching Skills for Leaders and Managers, Managing New Managers, Business, Business Innovation, Machine learning and artificial intelligence (AI), Effectively Leading Digital Transformation, Business Ethics

4. Offline Marketing

Content includes: Marketing, Offline Marketing, Marketing Strategies, Branding, Product Marketing, Tips for Marketing, Driving Innovation, Writing a Marketing Plan, Competitive Market Analysis, Targeting, Value Proposition Development, Customer Segmentation, Marketing Effectiveness (ROI), Marketing Budget, Winning Back a Lost Customer, Creating a Marketing Culture, Machine Learning for Marketing, Marketing to Millennials, Top 10 Marketing Challenges

5. Online marketing

Content includes: Online Marketing, Social Media Marketing, Social Media Monitoring, Marketing on Facebook, Marketing on LinkedIn, Advertising on YouTube, Marketing on Instagram, Social Media Marketing ROI, Lead Generation, Content Marketing - Social Media, Videos, Blogs, Staying Relevant, Creating a Marketing Growth Systém, Digital Marketing Trends

6. Scientific-research module I. - Research, Information literacy

Content includes: Literacy, Academic Research: Quantitative, Writing with Impact, etc.

7. Scientific-research module II. - Dissertation Writing I.

Content includes: Writing Case Studies, Writing a Research Paper, Writing a Strong Essay, Writing Articles, etc.

8. Scientific-research module III. - Dissertation Writing II.

Content includes: Writing in Plain English, Writing in Plain Language, Productivity Hacks for Writers, etc.

9. Scientific-research module IV. - Dissertation Writing III.

Content includes: Grammar Foundations, Advanced Grammar, Editing and Proofreading, etc.

10. Scientific-research module V. - Submission and evaluation of the dissertation

Content includes: In this module you submit your dissertation and the supervisor and the opponent will evaluate it. Successful evaluation is a condition for defending the dissertation.

11. Scientific-research module VI. - Dissertation defense preparation

Content includes: The aim of this module is your preparation for the presentation of a dissertation at the online presentation before a Board of Examiners.

12. Dissertation defense

Content includes: The last step of a successful DBA study is an online defense of your dissertation and answer all the questions before the Board of Examiners.

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TESTIMONIALS

Meet some of our students

"My industry-related management experience has been given further exposure and a solid foundation in marketing, finance, business innovation, and managerial accounting, thereby empowering an engineer like me to start a business with confidence."
Francis NwajeiMaintenance Engineering Manager
Great idea; study at your pace. EDU Effective - Business studies made accessible.
Jan VrbaLeader
"Efficient, effective and good way of learning. We can study anytime and anywhere with high-quality materials and an excellent e-learning platform. I got many things from this program: academic knowledge, theory, and practical approaches obtained from experienced lecturers."
Donald H. SitompulVice President of Development